Alex Morgan
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Portfolio · 2026 Edition

Alex Morgan

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San Francisco · Available Q3 2026
Trusted by founders, design leads, and creative directors
Northwind Labs Studio Halo Foundry & Co Lattice Studio Quadrant IO Helix Agency Northwind Labs Studio Halo Foundry & Co Lattice Studio Quadrant IO Helix Agency
About · 01

Crafting digital
experiences with purpose.

Portrait of Alex Morgan, creative developer and designer ● San Francisco · GMT-8

I'm a creative developer and designer based in San Francisco with over 8 years of experience shipping thoughtful, high-performance digital products for founders, design-led agencies, and category-defining SaaS companies.

My approach blends clean code with compelling design — every pixel and every line of code serves a purpose. I believe the best products live at the intersection of aesthetics and functionality, where craft and engineering reinforce each other rather than compete for attention.

Recently I've been focused on design systems that scale, editorial portfolios, and brand-led product launches. When I'm not pushing pixels or writing code, you'll find me exploring typography, experimenting with generative art, or hiking the trails of Marin County.

8+
Years Experience
52
Projects Shipped
14
Awards & Mentions

Core Capabilities

UI / UX Design 95%
Front-End Engineering 92%
Design Systems 90%
Brand & Identity 82%
Selected Work · 02

Projects that
speak volumes.

— 08 / Featured
01
Helix Identity System
BrandingDesign System
A rebrand for a Series-B biotech, including logo, motion system, and a 240-token design system.
2026
↗
02
Quadrant Editor
ProductReactWebGL
A collaborative spatial editor for engineering teams — multiplayer canvas with sub-50ms cursor sync.
2025
↗
03
Foundry Marketing Site
MarketingNext.jsCMS
A launch site for an enterprise tooling startup — 6 pages, 99 Lighthouse, 1.2s LCP worldwide.
2025
↗
04
Studio Halo Portfolio
PortfolioEditorial
An editorial portfolio for a Berlin design studio — Awwwards Site of the Day, October 2025.
2025
↗
05
Lattice Design System
Design SystemDocumentation
A multi-brand design system covering 4 product surfaces, with a documentation site that engineers actually read.
2024
↗
06
Northwind Onboarding
ProductUX
A rebuild of the Northwind Labs onboarding flow — cut time-to-value from 14 minutes to 3, retention +18%.
2024
↗
Helix Identity System case study preview
Featured Case · 2026

Helix Identity System — A biotech rebrand from molecule to motion.

Helix came to me after their Series B with a brand stuck in 2019 — a logo that didn't render at small sizes, no motion language, and a token system that existed only in Figma. Over ten weeks I rebuilt the entire identity, from a flexible new wordmark to a 240-token design system shipped as code.

Role
Lead Designer
Timeline
10 weeks
Outcome
+32% recall
Services · 03

What I do, and
how I do it well.

— 04 / Disciplines
001

Brand & Identity

Wordmarks, identity systems, and motion guidelines built for digital-first brands that need to scale across product, marketing, and editorial.

  • Logo & wordmark design
  • Brand guidelines & token sets
  • Motion identity systems
  • Editorial templates
002

Product Design

From first wireframe to production hand-off. I work end-to-end on product surfaces — flows, interaction patterns, and the engineering details that make them feel real.

  • UX flows & prototyping
  • High-fidelity UI design
  • Design engineering handoff
  • Usability research synthesis
003

Front-End Engineering

Production-grade React, Next.js, and TypeScript implementations. I write the code, not just the spec — and I keep Lighthouse in the high 90s.

  • React / Next.js / TypeScript
  • Motion & interaction engineering
  • Performance budgets & tuning
  • Accessibility audits
004

Design Systems

Multi-surface design systems shipped as code — tokens, primitives, and documentation that engineers actually read and reuse.

  • Token architecture
  • Component libraries
  • Documentation sites
  • Adoption & governance
Process · 04

A calm, deliberate
way of working.

— 04 / Stages

Discover

Two weeks of conversation, audit, and reference-gathering. I leave with a written brief and a single page of design principles we'll defend together.

Define

Information architecture, content strategy, and the smallest possible set of design tokens. Decisions get documented; nothing lives only in someone's head.

Design

High-fidelity design, prototypes, and the engineering hand-off. I write the code for the hard parts so the implementation matches the intent.

Deliver

Production launch, a 30-day tuning window, and a documented system your team can extend. Most engagements end with a retainer for ongoing work.

Recognition · 05

Selected awards
& mentions.

— 08 / Highlights
2026
Awwwards · Site of the Day
Studio Halo Portfolio
Recognition
2025
CSS Design Awards · Website of the Day
Quadrant Editor
Award
2025
FWA · Site of the Day
Foundry Marketing Site
Award
2025
Communication Arts · Webpicks
Helix Identity System
Editorial
2024
Awwwards · Honorable Mention
Lattice Design System
Recognition
2024
The Webby Awards · Nominee
Northwind Onboarding
Nomination
2023
Type Directors Club · Certificate of Excellence
Editorial typography system
Typography
2023
Speaker · SmashingConf
"Designing Calm Interfaces"
Speaking
Voices · 06

Kind words from
those I've worked with.

"

Alex is the rare designer who can also ship the code. Our launch site hit 99 Lighthouse on day one — and it looked like nothing else in our category.

JK
Jonas Kjær
Co-founder, Foundry & Co
"

She rebuilt our identity in ten weeks. The new system is so well documented that our engineers actually use it — which has never happened to us before.

MH
Mira Halvorsen
VP Brand, Helix Biotech
"

Calm, deliberate, and obsessively thorough. Alex works the way good editors work — every cut is a choice, every choice is defensible.

SA
Sara Adeyemi
Design Director, Lattice Studio
Contact · 07

Let's create something
remarkable together.

I take on a small number of projects each quarter — typically one major engagement and one shorter advisory sprint. Tell me about your project, your timeline, and the outcome that would make this a success.

Email
hello@alexmorgan.studio
Studio
San Francisco · remote-friendly
Response
Within 2 business days
Available for Q3 2026 — 1 slot remaining
Thanks — your message is on its way. I'll reply within two business days.